Brief: Design a unique brochure and campaign for the BFI’s ‘Nouvelle Vague’ season of French New Wave films.
Idea: The French New Wave directors sought new ways to free the movie-making process, often adopting hand-held cameras and experimental editing methods. The aim here was to develop a new brochure fold that would mimic a ‘jump-edit’ technique.
Animation series of unusual homes in motion.
Mixtape For Dublin
I decided to make a Mixtape for Dublin as part of the Dublin Canvas project. A selection of songs by artists from all over Ireland that put me in mind of Dublin and the people that make its heart beat. The playlist has been made available on Spotify so that anyone who visits the artwork can plug in their headphones and walk the streets with a soundtrack inspired by the city itself.
The Dublin Canvas artwork is located at the corner of Wexford Street and Kevin Street in Dublin City Centre.
Brief: Design a fresh and interesting corporate report for the London Borough of Hackney’s community council meeting.
Idea: By mixing diverse flavours from around the world to create something unique and vibrant, the Cereal Killer Café in Shoreditch can be used as a visual metaphor to represent the enterprising spirit of Hackney.
Bows & Arrows
Brief: Reposition the game of darts as a fun social activity for a demographic of tech boomers.
Idea: Create an exclusive black-tie event which would pair high fashion with an evening of darts, accessible to those who enter a ticket-competition via an online darts game. ‘Bows’ refers to dickie-bows, while ‘arrows’ is a common word for darts.
Animation created for Irish creative agency In The Company of Huskies on the topic of local advertising.
The Witty City
Brief: Develop a new brand campaign for the city of Dublin, while drawing inspiration from a unique characteristic of the city.
Idea: Dubliners have an irreverent sense of humour typified by the rhyming nicknames they give to public artworks around the city. The aim was to design a tour-guide app to map out these locations while sharing stories about true Dublin characters.
I was thrilled to have been chosen as the winner of this year's Shillington poster competition with this piece inspired by the creative brief 'Your Creative Journey Starts Here'. It was a tricky project as we were limited to a pallet of three colours, so I tried to squeeze as much colour variation as possible using halftone patterns.
Brief: Design a record cover for the 1980 song ‘More Bounce to The Ounce’ by Zapp & Roger.
Idea: The song’s unique rhythm was the by-product of a happy accident that came about when producer George Clinton was experimenting with primitive sampling in the studio. This free approach to creativity inspired the process behind the design.
Brief: Design packaging for a brand of fake moustaches with the target market of a young demographic of vintage-style lovers.
Idea: In order to place these fake moustaches in a historical context, a backstory was created loosely based on the legend of 16th century Irishwoman Gráinne Mhaol who, as a teenager, cut off all of her hair to disguise herself as a man and board a ship.
While working as Marketing Executive at Light House Cinema, I was tasked with the layout, editorial, copywriting and editing of their new Event Cinema brochure from 2015 onwards. The new brochure would promote the new live-broadcast screenings of Opera, Theatre, Music, Visual Art and Ballet to the big screen.
The aim was to emulate a brochure that one might find at a sophisticated arts festival, bringing the theatrical and visual elements to the forefront while highlighting the elegant surroundings and architecture of the cinema itself; one that is not dissimilar to a fine-art space or contemporary arts centre.
I was delighted to get the opportunity to design the campaign artwork for the Sigourney Fever Season at Light House Cinema in Dublin in April 2017. The idea was to represent Sigourney's iconic stature in cinema with hints to her status as the unofficial-yet-undisputed 'Queen of Sci-fi'.
The campaign required a multitude of illustrated designs in a short turnaround time. Deliverables included Quad and A3 poster formats, a large scale wall artwork, cinema screen slide, A5 brochure as well as a variety of digital assets for social media and email newsletter.